September 2009

Are We Being Led, or Led On?

Wednesday, September 23rd, 2009 at 8:15pm. 108 Views, 0 Comments.

Leadership has been examined, discussed, practiced, criticized, admired, and mischaracterized for almost as long as humans have been around.

But, for real estate professionals, where does ”leadership” come into practice?  Do we lead anything?  Are we led by anyone?  The obvious answer is, of course leadership is practiced.  And, yes, there are indivduals leading us in our profession.  But, if that’s the case, what kinds of leadership do we see?  Are they leading us in the right direction?  And, who is leading who, to do what? 

What Does Leadership Look Like In the Practice of Real Estate?

As real estate agents, our job is advise, counsel, and, among other things, educate our clients.  At the end of the day, we are paid to influence or persuade. …

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The Details of Home Marketing

Sunday, September 13th, 2009 at 7:48pm. 165 Views, 1 Comments.

What’s the best way to market a home?  While making sure your visuals (pictures, virtual tours/videos) are exhaustive and don’t leave anything to the imagination, the details of the listing are just as important in attracting prospective buyers.

PROPERTY DETAILS

Properly listing a home requires much more than good visuals.  While they are important, providing the specifics of the home is a valuable aspect of marketing as well.  How many times has a client wondered about room sizes, while sorting through the homes they actually want to drop by to see, only to find that data is missing from the listing?  Is it in the best interest of the seller to include those room sizes in the listing?   Yes, it is.   What about a description that highlights the…

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Marketing Your Home

Wednesday, September 2nd, 2009 at 2:59pm. 111 Views, 0 Comments.

How much is “enough” when marketing a home?  What does it take to adequately showcase a property that’s listed?

Simply put, that’s a question best left up to the homeowner.  Or, is it?  Do homeowners know the market?  Do they know what it takes to get their home “under contract”?   Well, as many Realtors can attest, there are plenty of homeowners who think they know what’s required to get their home sold.  But, what’s to be done, how it’s to be done, and the importance of integrating the different marketing methods to successfully showcase a listing, is best left in the hands of the professional, the Realtor.

As the Listing Agent, Realtors are bound, according to Article 1 of their Code of Ethics, “to protect and promote the interests of the…

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